Ross Morgan is the father of Ethan and Jane Morgan and the husband of Samantha Morgan. Like his wife, he seems to not pay much attention to the house's problems. On some occasions he's curious or concerned, but is relatively calm about most of the odd happenings around town. Mr. Morgan sells insurance, something clearly necessary in Whitechapel, and is involved in many Friday night activities with his wife which causes Sarah to babysit. It is unknown if he possesses supernatural abilities like his son, Ethan.
His name is the exact reverse of "Morgan Ross", the father on one of Disney Channel's sitcoms, "Jessie".
The image gallery for Ross may be viewed here.